Tony Hadley to front National Photography Month
The organisers of National Photography Month (NPM) have announced that Spandau Ballet frontman, Tony Hadley, is to become the public face of the initiative.
Hadley, a keen photographer and collector, has joined NPM to encourage families across Britain to learn how to look after their treasured memories and to take photographs that they are proud to pass on to future generations.
He is delighted to lend his name to NPM: "Some of my most treasured possessions are photographs: of friends and family - particularly of my five children - or those which captured some amazing times on tour. I would be heartbroken to lose them! As well as encouraging us all to take more and better photographs National Photography Month has such a positive message about the value of the photograph and I encourage everyone to be involved."
NPM has been born out of new findings that show that while we're taking more pictures than ever before, the throwaway nature of digital photography means we are printing fewer pictures and are in danger of losing images that are special to us. The days of the family album are in danger of being numbered, which in turn leaves pictures to be forgotten in the oversaturated territory of cyber space and the public's hard drives.
The findings include the shocking statistic that 64% of Britains do not print out and keep hard copies of their photographs and 77% of us no longer make albums. Another key figure is the 37% of the population who admit to losing digital files that are special to them, this rises to an astonishing 70% in the 16-24 age group.
In response to these findings The Photo Imaging Council (PIC) and The Photo Marketing Association (PMA) have come together with fourteen other organisations including National Geographic, The London Festival of Photography and The Royal Photographic Society to create National Photography Month.
Throughout June, the campaign, based around the theme 'Capture and Keep', will provide a range of workshops, tools and ideas that will help the nation create and safeguard better pictures that people are proud to share with future generations.
All NPM events will be listed on a dedicated website www.nationalphotographymonth.co.uk and highlights include:
National Geographic Kids published book - 'My Amazing Life In Photos': Encouraging children to use the book as their personalised photo album to commemorate notable events in their lives - sticking with NPM's ethos of using physical photographs to document personal experience.
My School In Focus: National competition involving 5000 schools learning through photography. An awards ceremony will be held in November at Somerset House for all finalists.
Nationwide In-Store Promotions: Big name high street retailers such as; ASDA, Boots, Jessops, Snappy Snaps and Wilkinson will be running photography related promotions all throughout June.
Royal Photographic Society: To provide expert speakers to help the public to understand photography.
The London Festival of Photography: Running throughout June in London's most celebrated venues including: Museum of London, British Library, British Museum, Tate Modern, the V&A, and many more.
FUJIFILM Golden Moments Competition: FDIS stors across the UK will offer prizes and the opportunity to enter the national competition with prizes of FUJI Finepix X-10 cameras.
* Note: this news release is issued electronically and will not be duplicated with a posted copy
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