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Fujifilm to receive Academy Award for RDS stock

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Tuesday January 24, 2012

RDS award Click HERE to download as a high res file (1.95MB)

Fujifilm to receive Academy Award for RDS stock

Fujifilm has been selected by the Academy of Motion Picture Arts and Science to receive the 2011 Scientific and Engineering Award for the development of its black and white recording film, ETERNA-RDS 35mm Type 4791 (PET). This prestigious award will be presented at the Beverly Wilshire in Beverly Hills, Los Angeles on February 11.

ETERNA-RDS is a black and white film intended for making archival black and white separations from colour digital masters. It conducts 3-colour separation of colour images and stores them as stable black and white images. The film is designed to help preserve motion picture information for the long term and to help the passing of motion picture content as cultural heritage for future generations to learn from and to enjoy.

The film was designed for a digital separation workflow using a film recorder and offers a significant improvement over conventional separation film stock, producing finer detail, accurate gradation linearity, improved granularity and sharpness with reduced flare. It also offers exquisite processing stability for both black and white negative and positive development.

ETERNA-RDS offers a stable platform for the vital task of image preservation when compared to the rapidly changing and possible obsolete digital systems. Fujifilm was highly commended for the significant steps it made in protecting the heritage of the motion picture industry, with the development of ETERNA-RDS, which led to this award.

To find out more about ETERNA-RDS and the full range of Fujifilm's motion picture stocks go to www.fujifilm.co.uk/motion

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* Note: this news release is issued electronically and will not be duplicated with a posted copy

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Jerry Deeney
Marketing Manager
Motion Picture Film
Fujifilm UK Ltd
t: +44 (0)20 3040 0400
m: +44 (0)7747 127869
e: jdeeney@fuji.co.uk
w: www.fujifilm.co.uk/motion


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