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FDIS lab - photography on the radio

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Thursday October 14, 2010

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FDIS lab - photography on the radio

Island Photo Centre, the Fujifilm Digital Imaging Service (FDIS) shop in Ryde on the Isle of Wight, had an ingenious way of promoting their business via a medium not usually associated with images - the radio.

The management team at Island Photo Centre set-up a photography competition based around the theme of 'Isle of Wight in the Summer' and joined-up with local radio station, Isle of Wight Radio to promote the award.

Store manager, Chris Barton explains more: "The competition was a great success with over 100 entries being submitted. We then printed each entry and displayed them in our store, the public were then invited to call in and collect their print. This helped to increase foot-fall and also gave the shop a great temporary exhibition. The competition received regular plugs on our local commercial radio station and this really helped raise awareness of our shop. We're already planning our next photography competition."

Each person who submitted an image to the competition received a free 6" x 9" print of their entry with the main winner being rewarded with a Fujifilm F80 camera. Prizes were also available for the two runners-up. Lynn Hamp was judged to be the winner for her vivid portrait from the Isle of Wight carnival. Lynn was presented with her prize by Peter Wigington, Marketing Manager for Fujifilm Photo Imaging Group.

Peter Wigington, paid tribute to the team at Island Photo Centre: "This is just the sort of promotion that we encourage our FDIS stores to set-up. It caught the imagination of the local community and using their regional radio station to publicise the competition was a master-stroke, the radio people really got behind the award and helped make it such a success. Fujifilm is always happy to back such initiatives and it was great to see the winner's reaction when she received her prize."

If you'd like to know more about FDIS, email or call 01234 572107.


* Note: this news release is issued electronically and will not be duplicated with a posted copy

About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of 13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country's most popular photographic and imaging brands.

2010, Fujifilm UK Ltd. Specifications are subject to change.

Fujifilm (UK) Ltd
Unit 10A
St Martins Business Centre
St Martins Way
Bedfordshire MK42 0LF
Tel: 01234 572144
Written and distributed by WPS Media
Tel. 01323 749400
Contact: Peter Brandon

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